Solutions by Computer Takes Rental to a Whole New Level

Launches New Brand and Information-Rich Web Site to Help Provide the Total Customer Experience

(INDUSTRYWIRE) SPRINGFIELD, Mass. – February 6, 2010 – Solutions by Computer, a leading provider of rental business management software for nearly three decades, today announced the launch of a comprehensive new brand initiative and Web site at www.solutionsbycomputer.com, reflecting the company's transition to the brand SBC and the company's focus on the total customer experience.

SBC's new brand positioning includes a fresh visual system, updated logo and new company tag line "Experience Matters", all designed to communicate SBC's commitment to providing comprehensive technology and services to help rental businesses provide great experiences to customers. The brand also speaks to SBC's depth of expertise and the transformative changes it is making to serve the rental industry.

"At SBC we are focused on helping rental businesses provide a seamless, stress-free and enjoyable rental experience for their customers," said Jack Shea, chief executive officer. "That starts with our award-winning software but goes beyond to help rental operators get the advice they are looking for to optimize their business and grow. Our new brand and Web site reflects this focus."

The newly launched SBC Web site reflects the strategic value of using SBC applications to manage different types of rental businesses. Visitors to www.solutionsbycomputer.com will find a user-friendly and content-rich site, with the ability to draw on SBC's nearly 30 years of rental experience via a knowledge blog and white papers.

In keeping with SBC's focus on providing exceptional "experiences", the company also recently introduced the availability of Enfinity as "software as a service" (Saas). SaaS deployment, also known as hosted software, gives customers access to Enfinity's robust range of rental applications and related integrations, delivered over the Internet as a service.

Enfinity SaaS can dramatically reduce a rental company's upfront costs and eliminate the need for a system manager in large operations.

To experience the new SBC, visit Booth 3318 or Booth 5068 at the Rental Show in Orlando, Florida February 7-10, 2010.

About Solutions by Computer

Delivering mission-critical software solutions to the rental industry, SBC takes into account the total rental experience – from the owner/operator, to the user, to the end-consumer. For nearly three decades SBC has provided advanced technology and services to thousands of rental operators to help them better manage their daily operations and grow their business. www.solutionsbycomputer.com

Contact:

Lucy Peterson

(413) 737-0399

lpeterson@balboniassociates.com